The Doctor Podcast Network: One-Stop-Shop Podcasting for Physicians

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[00:02:00] Brad, welcome to Money Meets Medicine. Jimmy, I’m excited to be here. Yeah, I’m excited to chat about all things podcasting. But before we do I gotta hear about this bodybuilding competition. Tell me about this. bodybuilding event so when I was in undergrad I was into lifting weights as Many undergrads are and I saw that there was a bodybuilding competition at my university so I was a freshman, you know So I waited till my sophomore year and then I did it I competed and it was, a lot of lessons learned about dieting and exercising and what you smell like when you’re training for a competition like this and still going to parties, needing to abstain from alcohol as an undergrad.

And then I went on to lose. So I entered again, I think it was a year or two later, lost again. I’m not saying this to brag that I went to an Ivy League college. I’m saying it just because I would imagine that the bodybuilding that occurs at an Ivy League college is probably [00:03:00] not on the same par other colleges, and I still managed to lose.

. This isn’t giving enough credit to the people who won, because they were, like, ridiculously ripped while keeping up with their academic studies, presumably, but yes, I entered twice and lost twice Did you regret doing it? No, it was an interesting experience.

The diving involved and the posing and the oiling and the shaving, like the second time I decided to use Nair instead of shaving my body and I decided I would leave it on a little longer than it’s supposed to be on. And I got chemical burns on my body because Nair works by literally melting your hair.

So it melted a little bit of my skin and I ended up with chemical burns. So I had to go up there on stage with chemical burns on my body with tanning oil and lotion, right? So you look super shiny. Yeah I hope there are pictures somewhere of said event, Brad.

One of the reasons that I love talking with you is we always talk about the most random topics, right? We’re talking about bodybuilding right now and chemical burns and came on your show one time and talked about smoking meat, which was fun episode. Which was one of my most popular episodes.

Had [00:04:00] nothing to do with medicine and just people loved it. Yeah, physician’s guide to doctoring, and then we talked about smoking meat. So that worked and, Justin the regular co host on the show, he likes smoking. So, you know, we’re, we’re, We’re in good company here, but on this episode, we’re gonna talk about podcasting, which I think is really an interesting topic because there’s a variety of reasons why doctors podcast.

And I think it’s cool to bring listeners who even don’t podcast behind the scenes let them understand how this works, what’s involved, and just the nitty gritty, gory details. Are there listeners who don’t podcast? Because it seems to me that everyone has a podcast.

This is the golden age of podcasting where everybody now has a podcast. Yeah, I think that’s actually an interesting point because I think that’s one of the things that prevents doctors from starting a show. And being in the online space for seven or eight years now, one of the most common things that I hear from people is, oh, the market’s saturated.

And it does feel like that. Everyone has a blog, everyone has a podcast, everyone has a YouTube channel. And what I always tell people is, even in a specific niche, there’s always room for your voice and your [00:05:00] story. Because it’s going to be different than everyone else’s. And so does feel like a lot of people have a show, but I feel like there’s always room for more.

There is and there isn’t, because I think people have misconceptions about podcasts because of the survivorship bias. They see these big ones out there and they assume 

brad block: that anyone 

can start some monetizable show. That’s going to have a huge audience. I think it’s important for people to have their why and to stick to their why, because that’s, what’s going to ultimately drive your podcast.

It’s not because you’re going to reach super stardom. It’s going to be because you enjoy the process and you enjoy the content creation. Yeah. really can’t be for any other reason. Yeah think that from the onset it’s really helpful to determine what your purpose is for the show and there’s two distinctions in my mind, a branch point.

It’s like in medicine where you have to decide, are you going to do a procedural specialty or are you going to do a medical specialty? In the podcasting world, I think that at the onset, one of the things that’s helpful to decide is this going to be a monetization process, a business, or is this going to be a hobby?

One involves [00:06:00] it becoming a little bit more like a job, where, you have the dedication, you’re gonna put a show out every single week because you’re trying to monetize the thing, it is a business that you’re committed to, versus a hobby where you might dabble a little bit, you might talk about things you enjoy, but the purpose of it’s not to make money.

And what I find a lot of people do is they’re like, you know what, I’m not going to make that branch point decision. And what I’m going to do is turn this thing into a jobby, where it’s like a job and it’s a hobby. So it’s not really good at either thing. And then when it doesn’t make money, people quit.

So do think it’s important to decide that kind of from the onset. I would think the podcast itself, the goal shouldn’t be to make money. Because to have enough listeners, to have it become something you can monetize, Is for most an unreachable goal because you need to have so many downloads and who knows what’s going to be taken up by the zeitgeist, right?

Who knows what’s going to hit the algorithm differently and then become popular because it’s really hard to break through like that, but if you’re using it to feed another business, if you’re using it to create leads, let’s say you’re using it for your practice. Like you’re doing something like [00:07:00] a direct primary care.

Yeah. Or, you’ve got a cosmetic practice, something like that, something where you want the patients to be able to find you , identify you as an expert, and then it feeds your business so you don’t have to have that many listeners for there to be a return on investment. I think that’s a good business proposition.

But to be able to make money from downloads alone, I think is really important. Yeah I take the bigger view, like you’re laying down. There are multiple ways to monetize a podcast. It doesn’t have to be done directly. And this has looked a variety of ways on Money Meets Medicine.

We have had lead generation, right? Because the entire purpose of this show is financial literacy. I just want people to listen to this. It’s completely free. Get educated about, business about medicine and we’re expanding this to interviews now where we talk Physicians in career and medicine and their life and balance and all of the things And ultimately I just want people to enjoy the show and to learn from it but at the end of the day, right this can’t exist if it’s not being supported and so at points it’s been sponsorships, at some points it’s been a lead generation thing, at some points it’s been, hey here’s a [00:08:00] coaching program, right?

It does look different for different podcasts in terms of what you’re trying to do, but I do think that overall that’s still a podcast monetization technique. And so if you’re listening to this and you’re thinking about creating a side gig, there’s a lot of ways to monetize You could send people to a product, maybe you wrote a book.

Maybe you have a course you could send somebody to a program like coaching. It could be a lead generation for sponsors. So say you have sponsor on and they’re a sponsor for mortgages for physicians, right? You might have a mortgage sponsor on and the purpose of that is to send them your business knowing that’s someone you trust.

And I will say listeners are very savvy. So if you’re going to go that route, pick somebody that you trust. Oh, yeah. Send people because doctors are quick, right? So they’ll very quickly pick up oh you just you’re a shill You’re just selling sponsorship space to this one company that isn’t very good They go have a bad experience and guess what?

They’re gonna tell all their friends about it I think that you need to be thoughtful about it, but there’s a variety of ways you can monetize a show ~agree But yeah, ~so why would you want to do that? Like I think that looking into this and [00:09:00] preparing for the show You In terms of stats, I always like looking up stats before shows.

So there’s 500 million people that listen to podcasts. It’s a lot. Yeah. And 80 percent of them tune into a podcast once a week. And obviously for Money Meets Medicine, it’s 100 percent of podcast listeners because you listen to the show every week. But for everyone else, it’s 80%. And then, Speaking of monetization, over two billion dollars in advertising revenue in 2023 for podcasts.

And there’s money out there. If your purpose and you’re listening to this show and you’re like, you know what, I want to create a side gig, I think a podcast would be a good way do that through a broad definition of monetization. There’s definitely possibilities out there. podcast world is only growing.

Yes. How many people tune into their radio versus how many people tune into a podcast where on the radio you’re listening to fine if you listen to a radio show, I can understand you want to listen to the speaker, but on the radio, you’re listening to music. It’s just like random songs.

Whereas you get to specify the exact type of content that you want to listen to on your radio on your commute to work. That’s when I listened to it is, commuting for me is such a waste of time. But now it’s no longer a waste of [00:10:00] time because I’m listening to podcast content that unlike 2x speed, I’m consuming a ton of content.

I haven’t been in a motor vehicle accident yet. So apparently it’s not too much of a distraction, putting it on 2x speed, but it’s only growing. And to your point, like there’s room for your voice out there, as you’re saying to the listeners, because it’s only growing, it’s only headed in that direction and I feel because radio is headed in the other direction .

Yeah so Brad, walk me through this so Physician’s Guide to Doctoring, you have this show, you’ve had it for multiple years now. And you continue to do it. So what led you to start that show and what keeps you doing it? So scratching my own itch is really what it comes down to, which is what I think the, obviously I’m biased, but I think is the best reason to start a podcast.

Because I had questions that I wanted answered. Those questions specifically were related to doctor patient communication. And so I see lots of patients a day. I’m a very outpatient heavy otolaryngologist. And so see lots of patients every day and I could see that some of my partners were able to move through their day more efficiently than others.

And so there’s some communication style that comes with that. And so my question [00:11:00] was , there are communication experts out there, right? They’re teaching people about sales, like how to close a deal, they’re teaching people about dating, right? How not to be awkward when you’re going on a date. So I wanted to take their expertise and put the lens through the doctor patient interaction, so that I could lead to more satisfied patients.

And still, without sacrificing efficiency, and even leading to more efficiency. So I could go through my day, see more patients, and have them all leave having had a positive experience. But you couldn’t just call up strangers and ask them to be on a show that doesn’t exist. I mean you could.

That’d be weird. But one of the cool things about being a doctor is like, Our friends are experts. Our friends from high school that probably graduated the top of their class with us are now experts in something. Our friends from college, our friends from medical school, residency, they’re all experts. In something so I reached out to my immediate network, but I just had to expand the scope And so I did an episode on high return on investment advocacy for physicians I did an episode on what people get wrong about the affordable character an episode on medical device If you have an idea for medical [00:12:00] device, how do you pitch that?

To the industry to try and sell your idea. So the range of topics exploded beyond communication. But then once I had a established brand and show, I was able to bring the focus back. Now because I have other questions in my life, the range of topics is still humongous. Like I have a bunch on parenting.

Cause I was afraid I was going to mess up my kids. Like I have more income than my parents ever made. So , with that money am I going to spoil my kids? How do I not mess up my kids? I approached academics with such high intensity to become a physician, now is that the right path for my kids?

So that’s very physician specific, right? And I’m sure there are listeners that have those questions too about parenting. So I got parenting experts on and I asked them questions. So it’s not just about doctor patient communication. It’s about all aspects of a physician life.

And you were. Thankful. I read your book, your first book had you on the show years ago. And I was like, Oh my God, this is so cool. Like I get to have Jimmy Turner on my [00:13:00] show and I get to ask him questions about personal finance and ~it was, ~it was amazing episode. And it’s evergreen and it’s helped me manage my finances better.

So you can hear in my voice how excited I am after six years. I’ve been doing it now for six years. Podcasting, I have almost 500 episodes. And I still love it. I still enjoy it. Yeah, I think being on this side of the microphone and being a listener to being on the other side of the speakers, it’s hard to appreciate how fun it is just getting to know other people and just the opportunity to use this not only to help other people that are listeners, but selfishly, like you get to meet cool people and have interviews, right?

And so that’s one of the reasons why I started interviews on money meets medicine is because I actually miss talking to people. I used to interview people on the physician philosopher podcast. ~And~ which still exists, but I haven’t added an episode of that in two years. And so yeah I think it’s really fun getting to talk to people about a variety of topics.

And, as you’re mentioning that I’m just like in my head money meets medicine. I’m obviously a fan of alliteration and I’m just thinking about somebody starting like the physician parenting podcast because I agree with you. I think that is a niche important topic. And it’s something that my wife and I we’ve, struggled with and all of our [00:14:00] kids are different, ~but ~My oldest, for example, like she’s a super driven, passionate person.

Like don’t have to encourage her to work hard at all. She’s just going to do that naturally. And she’s a bit of a perfectionist. And so that leads to some issues where it’s I’m a super driven person academically, just like you are ~when you were mentioned that second ago, ~my wife is super driven in terms of being a hard worker.

And so we’ve very intentionally made school not about grades or I was like, grace, if you try your hardest and do your best, I don’t care if it’s a hard earned B, or a hard earned A, or a hard earned C, I really legitimately don’t care as long as you can look me in the eyes and tell me that you did your best.

Oh yeah. And we make it about effort as opposed to results, which is You know, I grew up, it was about results, like you got to get A’s and that turned me into who I am today in some extent, which some of that’s good. Some of that’s definitely not. So yeah, physician parenting podcast for the listener out there that’s is passionate about said topic.

I think that’s a niche worth exploring. And more alliteration process over product. That’s what we talk about in our house. Yeah. Same thing. Yep. I’m a big fan of that idea. Okay. So people can start a podcast, it might be listening to this or maybe they already have one and it might be for just a hobby, a passion project.[00:15:00] 

It could be for a side gig we talked about and I will say, I think it’s important to mention for a physician audience that you do get paid more in the physician niche if you are talking to physicians, so you can look up numbers and they’re going to be misleading when you look them up.

You’re like, how much can I earn per download on my show? And that number is potentially not going to be relevant to you because you do have a different niche. And so if you look that number up just be. Familiar with the fact that it depends on what your show’s talking about and who it’s talking toward.

But you also mentioned one that I think is really important and relevant for a lot of doctors, which is building a brand, right? So if you have that direct primary care practice, part of what you’re doing is building a brand. And now that telemedicine is a thing, can also have the ability to reach a broad audience and potentially bring patients in for that. And I’ve seen people build some pretty impressive brands doing exactly that through a podcast. is that something you’ve seen too, Brad? Yeah. So the brand building, but I think to your point earlier today, I think it’s important to make that decision earlier. Is this a B2B podcast or is it [00:16:00] a B2C podcast, right?

Are you trying to do, and some people also to your point, try to straddle that. They talking to physicians, they’re talking to patients. No, you’ve got to make a decision at the beginning, before you even start recording, am I speaking to my peers or am I speaking to my patients? Because those are two very different audiences.

For the physician audience, yes the cost per download for whatever reason is called CPM, even though it’s a cost per download. Is dramatically different because our ears are very valuable. People want our attention. As anyone has experienced who’s had a drug lunch, right? They’re willing to bend over backwards to just get our time and attention for a little bit.

And so you should know that and leverage that as a physician if you’re looking for physician audience. But if you’re trying to build your brand to other patients. So make that decision early on.

But yeah, podcasting is an important part of that. And then, the great thing about podcasting is you can take little clips from your podcast and then build your brand elsewhere. So put them on LinkedIn, put them on Instagram, you’ve already created the content. So it’s not hard to then use that [00:17:00] content to build that brand in other places.

So you can establish yourself as being an expert. And then, again, what you said earlier, you can then use that For speaking gigs, you can use that to find other ways to monetize and it’s just so fun. It’s just so fun to have people sit like my wife sat with me for an interview because we bought a short term rental because I don’t think it’s possible to be a physician online and not be invested in real estate.

Is it possible? No. Oh, you? You don’t invest in real estate. You’re like the personal finance guy and you haven’t invested in real estate. So we got a short term rental. And so in order to work at the Kinks, what’d we do? My wife and I, cause she runs it, sat next to each other at this computer and we had a short term rental expert and we did an episode on it and she was like, Oh my God, that was so cool.

I can get why you lock yourself in the basement twice a week to do these interviews. But back to brand building. Yeah. You establish who you are and what you want to do, what you want to be. And if you can get assistance with the pain points of starting and managing a podcast, it can be very easy to utilize [00:18:00] the content that you create on that podcast to build that brand and establish yourself as a, Oh God, I hate these terms, influencers, thought leader, whatever, ultimately expert is, I think a better way.

Yeah, the hilarious way to become an immediate expert is to write a book. If you can find a book on Amazon, people just automatically Oh, this guy’s an expert in that. This girl’s an expert in that. It’s, that’s always been really really funny to me. Yeah, we don’t invest in real estate.

So it’s a financial podcast. I’ll segue for a second on that. Yeah, I think it’s important to diversify income. And at the end of the day, I’ve got my W 2 income as an anesthesiologist. Still do that. Still love it. And I’ve got entrepreneurial lines of income that come into our house from multiple businesses.

And for comes through that. But I will say you don’t have to do any of that, right? You can just be a straight W 2 earner and invest in really unsexy, low cost, diversified index funds, and you’re gonna be alright, right? There’s not a need to go and do that, but I will agree that You can’t be in the space, you can’t be online as a physician and not get pitched real [00:19:00] estate.

You’re going to get syndication, short term real estate, long term real estate, like that is going to be put in front of you. And just like anything else, take it with a grain of salt, figure out if it’s for you. Cause my wife works full time, I work full time, neither of us have any desire to run a property or to manage a manager who’s managing a property.

But I just think it’s so funny because that’s what the other experts are always talking about and everyone who talks about financial independence and financial freedom, I know this is not what the podcast episode was supposed to be about, but it seems like you’re doing something wrong if you’re not investing in a syndication here and there.

So I think conflicts of interest and incentives are really important to talk about. I shared this on the show before, but at the end of the day, the people that are pitching those ideas to you make money from selling courses and from you buying their syndications. And so it is for me a space that I tread very carefully because it is extremely slimy.

I’ve seen some people do some less than up and up things, like telling people to sell their 401k to invest in real estate because they think real estate is the answer to everything in life. And I think that is financial [00:20:00] malpractice. And for me I take some hesitance with that, but I also recognize hey, it’s your life.

You gotta live it. And I’m not a detail oriented person. My wife works full time. We have three kids that are in softball, flute, soccer, baseball. Like we have a full time job, taxi service as a mom and a dad. We’re playing zone defense most nights. Like we just don’t have the time or desire to do that.

But yeah, no, I think it’s important. And just like anything else, you gotta diversify, your experience, your time, your finances. And I think it is germane to the show because I think podcasting is one way that you can do that. But I do think, Brad, like we talked about people just not really knowing how to get started.

So I think it might be helpful just for a few minutes to talk about what I do right now and what you do and the difference between those two experiences because It could not be further apart, I think, in podcasting experiences. Yeah. So for me, I do anesthesia, two to three days a week and then I spend my other, two or three days a week basically doing this, money meets medicine, right?

And so because of that, I’ve got some time. Probably the number one limiting factor for most doctors is that is time and so I do [00:21:00] spend time doing this and so just to Walk you through. There’s a listener You’re like just driving as you were Brad like to your job Commuting to work or maybe you’re folding laundry or doing dishes or working out wherever you’re listening to this podcast And for you, it’s just like this 20 or 30 minute experience each week for me.

It takes hours And the reason for that is because I gotta prepare for the show, I’ve got to then, after preparing for the show, for an hour or two, record the show, which takes another hour, and then I’m gonna spend, an hour or two editing it. All in, if you include the social media, the editing, the prepping, the recording, it probably is somewhere around five to six hours per show.

And that is something that I’ve accepted at this point that I’m okay with, but I have the time. I didn’t use to have the time. And so I didn’t use to do that. So now, you, on the other hand, I’m just going to guess your experience, which is you show up, hit record, and then you’re done, but that is not my experience right now.

Not totally. I find my own guests, I book them, I write my own questions. And then I hit record and everything else is done. All the prep work is me, and then everything else is [00:22:00] someone else. Because my rationale has always been, because I work full time, like I’m a full time practicing otolaryngologist.

And if I’m spending more time on this, it means I’m spending less time with my family. Because the income that I make as an ENT is dramatically different. I’m basically, covering my costs. My costs are high because of everything that I outsource, but then I don’t have to do that stuff.

And the podcast basically just runs. It doesn’t run itself because I have people, doing that, but then I don’t have to spend more time. Like I’ve chosen to do it. In a very different way, because the revenue from what I make as a physician, it would be very hard to replace time wise as a podcaster.

Yeah so just to boil that down so for me, every episode is somewhere between five and seven hours, and if you’re listening to this, you immediately just your eyes are closed over, you’re like, there’s no way in the world I’m ever gonna do that. And then for you, Brad, it’s more like an hour to maybe an hour and a half per episode or two hours?

What do you think? Yeah. I’m listening to if someone wrote an audio book or they’ve done other podcasts, I’m on my drive to and from work, I [00:23:00] am listening to them and then dictating questions. So then maybe ~I’ll, ~after I’ve scheduled them, I will shoot them an email with those questions, and then I meet them here, I hit record, and then I’m done.

So for each episode that’s half an hour long, half an hour of recording and then half an hour of prep work, if you don’t include the time I’m commuting anyway and that’s one of the reasons I love interviewing people is because I enjoy reading anyway, so I’m probably gonna read your book anyway, so might as well just read your book and then do an interview with you because, hey, why not?

And I mention that because I think it’s important to realize that the number one limiter for most physicians starting a show and or running a show, maybe you’re already running a show, you’re listening to this, is time. And there is a way to make it where you only need an hour and a half to two hours.

To do your show and if you’re smart, you’re gonna batch. So I’m a big believer in batching episodes. And when Justin and I record for our Wednesday shows we sit down and record two or three shows at a time. So that we only have to meet once every, two or three weeks. And that one recording session takes three hours for three shows.

It really speeds things up for us. Yeah time is the limiting factor [00:24:00] So when you put that all together the social media the potential upload to youtube if you’re doing that the editing of the show Uploading it to your host obviously all the things that happen after you hit record that is the number one limiter And so Because of this problem and because of your experience, Brad, you decided to start the Doctor Podcast Network, so DPN.

So walk us through what that is, why you started it, what doing there. Oh yeah, so I love the fact that I just sit down and I record, and then someone else uploads it, edits it, creates social media clips, creates social media posts, and I don’t have to do it’s just more work. But these conversations are so enjoyable .

And so because there’s a need out there. I know other physicians who are podcasters who they found a VA kind of worked for them for a little bit to offload some of this work. And then the va, stopped being as reliable. And so then, there are all these reasons why, but we’re busy.

We’re busy with our families, we’re busy with our jobs. ~We’re busy being, ~we’re busy doctoring. And so why I still don’t understand this about you. Why wouldn’t you just. anesthesiology people for a couple more hours a [00:25:00] week and then offload that stuff on someone else . I don’t and I never will understand that.

And so that’s why I created the network. And that’s why I brought you in to help us run it. One, because well, everybody knows who you are. And so you’re a reliable name and your business savvy is going to help us to make sure that this is something that works and a service that we can provide to other doctors because they want to start a podcast.

They don’t know where to begin. Fine. Now we’ve got something, we’ve got a reliable team. They can help you start it. They can help you continue it. And if you want us to do more. We can do more. It’s gonna cost, but you’re a doctor, so you can just doctor more to pay for that, right? It doesn’t make sense for you to get in the weeds.

But if you want us to take less off your plate, it’s a startup. You don’t want to sink so much money into it. Okay, then you do more of it. And we’ll do less of it, but we can still take a lot of the pain points away to help you get it started. And help you get it going. Like some of the things that we have in the higher tier, that’s like more higher touch is the social media.

And so if you want to do your social media, or you don’t even want social media yet, because you’re just getting started, then fine then we can [00:26:00] just edit it for you and post it for you and take care of that part of it. And then we can even monetize it because we’ve got something called programmatic ads, you can just opt into the ads and we’ve negotiated.

With people who want your physician audience, they want a piece of your physician audience. And so now you’re gonna get some money in return for your work that’s gonna cover some of that overhead. Maybe it’s gonna be even more than the overhead based on how popular you get. Yeah. And so the way that I think about this and Brad, you and I maybe haven’t even discussed this before, but I’m a, big picture framework thinking kind of person.

So the way that I break this down in personal finance when it comes to, Hey, do I need a financial advisor? Do I need help with my finances is three groups of doctors, right? So you have the do it yourself docs, like that’s me in personal finance. I don’t have a financial advisor and I’m going to do everything myself.

I’ve learned enough about it. I’ve put the thousands of hours reading and listening to personal finance stuff in order to understand it well enough to do it myself. You got that dot the I’s cross the T’s group where they know a good bit. They’ve got a good idea of what they’re doing, but they want a professional ~to, ~to make sure that they’re not doing [00:27:00] things stupid to dot the I’s and cross the T’s.

They’re still going to do a lot of it themselves, but they want help. With things that they want to offload. And then you’ve got the outsource group. It’s dry cleaning or doing your lawn. Like you just don’t want to do that. So you let someone else do it and it’s completely hands free.

You just show up and provide, your piece of the work and then everything else is white gloved on for you. And so that’s the way I see DPN where it’s like, Hey, if you want to just join the network and you want a community of doctors like you, who are podcasting, you want some monthly coaching, you want some monthly educational best practices, You can just join the network and have that community aspect or that DIY experience.

Or you can be the Dot the I’s Cross the T’s group where you get some basic editing, right? You hit record, the editing’s done, maybe some video work is done for you, and then you’re gonna upload it, so you’re getting help on the heavy lifting stuff, but you’re still doing a lot for yourself. And then that White Glove Outsource group where, hey, you literally show up, you hit record, and then everything from social media to content management to Editing your podcast and your video and uploading both for you.

Like nothing is required of you other than to basically show up and hit record. That is available too. So I view [00:28:00] the podcast network the same way where it’s like these three groups of doctors. You can DIY with the community aspect, dot the I’s, cross the T’s, or you can get an outsource group where you literally just hit record.

And because time is your most important asset, thing that you’re trying to protect. You’re able to do that. I guess you answered that question then about why you, rather than just working a couple more hours a week or taking an extra shift as an anesthesiologist, you’ve chosen to do a lot of it yourself is because that’s just who you are as a person.

And this is how you work with all things from personal finance to running your business to doing your podcast is you’ve chosen to do this yourself, but it wasn’t always that way. Yeah. I will add that there’s a second piece to it, which is that. I started out working 60 hours a week doing anesthesia, plus another 20 hours a week on what was a blog back then, The Physician Philosopher.

And so I was doing 80 hours a week, and then as The Physician Philosopher and Money Meets Medicine became more and more successful, I was able to taper off on my anesthesia time. And you’re right, I earn more money per hour doing anesthesia, but I don’t control my day. I can’t control when I get there, what time I wake up, I can’t control what time I get home, I can’t control if I necessarily Make it to [00:29:00] my kid’s baseball practice or flute lesson.

And so for me, there’s some intrinsic value to that. And I think the beautiful thing about DPN is it allows you to do that. When you start out maybe time is your most important portion of your life that you’re trying to protect. And so you want to outsource it all.

And then maybe it becomes so successful that it just pays for itself and you continue to do that. But then you might find that as that becomes more successful through the help that you get that you decide, Hey, I want to go from five days a week to four days a week because I want one day under my complete control.

And so for me~ that, ~that was the transition where there’s ~a, ~a lot of medicine and a lot of side gig. And then eventually there was a little less medicine and more side gig. And it’s now I’d say it’s, probably 60, 40. But~ but yeah, so ~part of it was the DIY nature of my business.

Just personality and the part of it is definitely the transition from full time medicine to part time medicine. ~Yeah. ~Yeah agreed But I think if I were in your shoes I would still be outsourcing a lot of that stuff and using the extra time to go surfing during the day or something Like that.

Yeah. ~Yeah, ~I think at the end of the day it comes down to one of the things we talked about Which is you know What your passion is and after lots of soul searching and existential [00:30:00] crisis That happened over the last four or five years I’ve just realized one of the things that I love doing is content creation.

I love creating content and I earn substantially less money no money doing that work when I’m editing a show. But for me, ~like ~I enjoy that. I think I will enjoy offloading, basic editing and that sort of thing to DPN as we get this off the ground ~and~ and people will be hearing more about that.

As well, but yeah so I think it’s a choose your own adventure. How much help do you need? Is it a little? Is it a lot? And you can find what works for you. Yeah, I think I, I don’t mind loading the dishwasher. I don’t enjoy it, but I don’t mind it. My wife hates it, but I don’t mind, to me, it’s like a puzzle game.

Like how much can I fit in each dishwasher? And I think this is what you’re saying is I don’t really mind it so much . Like I, it’s fulfilling to some extent. That’s exactly right. So if you’re listening to this and you want to learn more about the Doctor Podcast Network, you can do so by going to moneymeetsmedicine.

com slash DPN. That’s DPN as in Doctor Podcast Network. And you can be one of the first to hear when this thing comes out, [00:31:00] learn more about it, all of the details of what is offered there and how we can support you in launching your show or in running the show that you currently have and making your life easier in doing so.

If you want to learn more, moneymeetsmedicine. com slash DPN. And become part of our community. Brad, anything else to add before we get out of here? Yeah. Check out my podcast, physiciansguidedtodoctorine. com, lots of different material out there 

get your personal finance from Jimmy, but if there’s anything else that you have questions about in and out of the exam room, I’m sure I’ve got answers on one of my, 450 plus shows. So make sure to check me out too. And then yeah, we’ll see you in the community at DPN. Fantastic. Yeah. I love your show, Brad.

Completely agree. Everyone should check that out. Thanks for coming on the show this week. Thanks for having me.